Chinese Postal Sector Research Report 2008

September 2008 | 80 pages | ID: C94D212852BEN
China Research and Intelligence Co., Ltd.

Abstracts

The data of the report is quoted from the National Bureau of Statistics and some authorities such as relevant associations and our research center. With numerous interviews of experts and entrepreneurs in the field, the report is enriched with a large number of first-hand information and materials. It also carefully chooses several successful Chinese mail order providers, conducts a case study on their experience and discusses the opportunities.

Contents

1. PROFILES OF CHINA’S NON-STORE SHOPPING INDUSTRY

1.1 Relevant conceptions and classifications
  1.1.1 Conceptions
  1.1.2 Classifications
  1.1.3 Analysis of features of non-store shopping industry
1.2 Overview on non-store shopping market
  1.2.1 The overall market
  1.2.2 Mail order industry
  1.2.3 TV shopping industry
  1.2.4 Online shopping industry

2 ANALYSIS OF CHINESE MAIL ORDER INDUSTRY

2.1 Analysis of the history and status quo of Chinese mail order industry
  2.1.1 Analysis of its history
  2.1.2 Analysis of the market scale and status quo
  2.1.3 Analysis of development trend
2.2 Analysis of factors influencing the mail order industry
  2.2.1 Macroeconomic environment
  2.2.2 Political environment
  2.2.3 Social and cultural environment
2.3 Analysis of market competition
  2.3.1 The internal competition
  2.3.2 The external competition

3 ANALYSIS OF THE MARKETING STRATEGIES OF CHINESE MAIL ORDER INDUSTRY

3.1 Analysis of choices of products
  3.1.1 Profiles
  3.1.2 Recommendations
3.2 Analysis of market promotion strategies
  3.2.1 Profiles of major market promotion strategies
  3.2.2 Recommendations

4 ANALYSIS OF CHINESE MAIL ORDER CONSUMERS

4.1 Classifications and positioning of consumers
  4.1.1 Major consuming group analysis
  4.1.2 Consuming capacity analysis of targeted groups
4.2 Analysis of the demand of mail order industry
  4.2.1 Mental analysis
  4.2.2 Behavior analysis

5 INTRODUCTION OF MAJOR CHINESE MAIL ORDER PROVIDERS

5.1 Provider No.1
  5.1.1 Overviews
  5.1.2 Operations
  5.1.3 Developments
5.2 Provider No.2
5.3 Provider No.3
5.4 Provider No.4
5.5 Provider No.5

6 ANALYSIS OF THE DEVELOPMENT AND INVESTMENT OF CHINESE MAIL ORDER INDUSTRY

6.1 Development
  6.1.1 Profiles of development trends
  6.1.2 Forecast on market scales
6.2 Investment
  6.2.1 Analysis of the investment opportunities
  6.2.2 Analysis of the investment risks
6.3 Recommendations

Selected Charts

SELECTED CHARTS

Chart: Classifications of Chinese non-store shopping industry
Chart: Analysis of Chinese mail order industry
Chart: Summaries of Chinese mail order users 2003-2008
Chart: Market scales of Chinese mail order industry 2003-2008
Chart: Profiles of famous Chinese mail order providers 2007-2008
Chart: Summary of major promotion strategies of Chinese mail order industry
Chart: Analysis of major targeted consumer group
Chart: Analysis of the history of companies
Chart: Analysis of sales volume of companies 2003-2008